Sasha S.

Senior Product Designer

Now, Senior Product Designer at Toast, Inc.

Before Senior Product Designer at SumUp.

6 yoe. Toronto based.

Now, Senior Product Designer at Toast, Inc.

Before Senior Product Designer at SumUp.

6 yoe. Toronto based.

Now, Senior Product Designer at Toast, Inc.

Before Senior Product Designer at SumUp.

6 yoe. Toronto based.

Now, Senior Product Designer at Toast, Inc.

Before Senior Product Designer at SumUp.

6 yoe. Toronto based.

Now, Senior Product Designer at Toast, Inc.

Before Senior Product Designer at SumUp.

6 yoe. Toronto based.

Now, Senior Product Designer at Toast, Inc.

Before Senior Product Designer at SumUp.

6 yoe. Toronto based.

I'm experienced in the full cycle of end-to-end design, especially in usability testing, developing product growth strategies, managing stakeholders, contributing to OKRs and roadmaps, and leading design projects. Transitioned from finance to experience design. Currently, at SumUp, I focus on enhancing the first impressions of SumUp's merchants while adding to the business's growth.

I'm experienced in the full cycle of end-to-end design, especially in usability testing, developing product growth strategies, managing stakeholders, contributing to OKRs and roadmaps, and leading design projects. Transitioned from finance to experience design. Currently, at SumUp, I focus on enhancing the first impressions of SumUp's merchants while adding to the business's growth.

I'm experienced in the full cycle of end-to-end design, especially in usability testing, developing product growth strategies, managing stakeholders, contributing to OKRs and roadmaps, and leading design projects. Transitioned from finance to experience design. Currently, at SumUp, I focus on enhancing the first impressions of SumUp's merchants while adding to the business's growth.

I'm experienced in the full cycle of end-to-end design, especially in usability testing, developing product growth strategies, managing stakeholders, contributing to OKRs and roadmaps, and leading design projects. Transitioned from finance to experience design. Currently, at SumUp, I focus on enhancing the first impressions of SumUp's merchants while adding to the business's growth.

I'm experienced in the full cycle of end-to-end design, especially in usability testing, developing product growth strategies, managing stakeholders, contributing to OKRs and roadmaps, and leading design projects. Transitioned from finance to experience design. Currently, at SumUp, I focus on enhancing the first impressions of SumUp's merchants while adding to the business's growth.

I'm experienced in the full cycle of end-to-end design, especially in usability testing, developing product growth strategies, managing stakeholders, contributing to OKRs and roadmaps, and leading design projects. Transitioned from finance to experience design. Currently, at SumUp, I focus on enhancing the first impressions of SumUp's merchants while adding to the business's growth.

Design philosophy

Interface must be intuitive

Ethics-first decision making

Function over form

Expertise

End-to-end product design

User research and Usability testing

Mobile App design

Web design

Product strategy

Collaboration sessions facilitation

Hypothesis testing (A/B and multivariate test)

Design Documentation

Tools

Figma and FigJam

Maze, lyssna, lookback, dovetail

Adobe Creative Suite

Atlassian, Notion

What makes me, me

Transitioned to design from Finance

Early adopter of innovative new products

Started design journey from marketing

Fall in love with BAUHAUS, moved to Berlin

To be closer to innovation moved to North America

Love Nordic graphic style

Experience

2024 – Present

Toast, Inc.

Senior Product Designer

Designing new ventures experience.

Led the strategic improvement of the onboarding experience by orchestrating collaboration workshops with key stakeholders, conducting comprehensive usability testing, and directing the prioritization of the product roadmap. This strategic leadership resulted in a notable increase in the adoption of multiple products by new users.

Navigated business, compliance, and operational requirements to elevate the onboarding user experience across 35 countries, demonstrating a keen ability to balance diverse needs. This led to a 46% increase in the registration completion rate and a 10% uplift in the first transaction rate.

Designed and tested a modular activation component for both web and mobile applications, while also providing support throughout its implementation. This initiative boosted prepaid card activation by 27% and significantly improved Google and Apple Pay usage.

2021 – 2024 ᐧ 3,5 years

SumUp

Senior Product Designer

Led the strategic improvement of the onboarding experience by orchestrating collaboration workshops with key stakeholders, conducting comprehensive usability testing, and directing the prioritization of the product roadmap. This strategic leadership resulted in a notable increase in the adoption of multiple products by new users.

Navigated business, compliance, and operational requirements to elevate the onboarding user experience across 35 countries, demonstrating a keen ability to balance diverse needs. This led to a 46% increase in the registration completion rate and a 10% uplift in the first transaction rate.

Designed and tested a modular activation component for both web and mobile applications, while also providing support throughout its implementation. This initiative boosted prepaid card activation by 27% and significantly improved Google and Apple Pay usage.

Led the strategic improvement of the onboarding experience by orchestrating collaboration workshops with key stakeholders, conducting comprehensive usability testing, and directing the prioritization of the product roadmap. This strategic leadership resulted in a notable increase in the adoption of multiple products by new users.

Navigated business, compliance, and operational requirements to elevate the onboarding user experience across 35 countries, demonstrating a keen ability to balance diverse needs. This led to a 46% increase in the registration completion rate and a 10% uplift in the first transaction rate.

Designed and tested a modular activation component for both web and mobile applications, while also providing support throughout its implementation. This initiative boosted prepaid card activation by 27% and significantly improved Google and Apple Pay usage.

2019 - 2021 ᐧ 1,5 years

Finleap (Joonko)

UX Designer

Contributed significantly to the strategizing sessions, dedicating 11 hours to collaborative workshops, aiming to develop Germany's most transparent, personalized, and efficient car insurance comparison portal (Joonko).

Led more than 40 hours of usability testing to ensure seamless user experience.

Designed and usability tested the first iteration of the insurance results page, resulting in a 23% increase in conversions upon implementation. Joonko case study

Designed and conducted user tests for a minimum lovable product design of an AI-assisted car damage estimation tool, cheekily named "Claim it or Eat it" (CLOE). Cloe App case study

2017 - 2019 ᐧ 1,5 years

CyberVision

UX/UI Designer

Led end-to-end IoT experience design, resulting in the successful creation of a design system that sped up prototyping and front-end development. This led to attracting a number of new customers during several demos, showcasing the effectiveness of the platform.

Handled problem definition through UX audit, competitor analysis, and persona creation, ideated solutions through team workshops, prototyped using various tools, conducted testing with teams and users, and wrote design documentation and specifications.

Orchestrated the design of an interface for an advanced visual programming language system for training AI that predicts machinery devices' failure. This crucial role significantly accelerated the adoption of our problem prediction software among professional users, thereby enabling them to identify and emphasize failure patterns with greater ease.

2017 - 2019 ᐧ 2 years

CyberVision

UX/UI Designer

Led end-to-end IoT experience design, resulting in the successful creation of a design system that sped up prototyping and front-end development. This led to attracting a number of new customers during several demos, showcasing the effectiveness of the platform.

Handled problem definition through UX audit, competitor analysis, and persona creation, ideated solutions through team workshops, prototyped using various tools, conducted testing with teams and users, and wrote design documentation and specifications.

Orchestrated the design of an interface for an advanced visual programming language system for training AI that predicts machinery devices' failure. This crucial role significantly accelerated the adoption of our problem prediction software among professional users, thereby enabling them to identify and emphasize failure patterns with greater ease.

Education

2017

Web design

Kyiv Academy of Media Arts

2015

Master's degree, Finance

NULES of Ukraine

Education

2017

Web design

Kyiv Academy of Media Arts

2015

Master's degree, Finance

NULES of Ukraine