2020
app
ai
finleap
Clame it or eat it?
AI car accident assistant
Clame it or eat it?
AI car accident assistant
Clame it or eat it?
AI car accident assistant
Clame it or eat it?
AI car accident assistant
Clame it or eat it?
AI car accident assistant
Clame it or eat it?
AI car accident assistant
Designed a minimum lovable product for AI-assisted photo car damage estimation involves UX and UI design, as well as user testing. This is the story of creating "Claim it or Eat it" (Cloe), the car accident assistant application.
Designed a minimum lovable product for AI-assisted photo car damage estimation involves UX and UI design, as well as user testing. This is the story of creating "Claim it or Eat it" (Cloe), the car accident assistant application.
Designed a minimum lovable product for AI-assisted photo car damage estimation involves UX and UI design, as well as user testing. This is the story of creating "Claim it or Eat it" (Cloe), the car accident assistant application.
Designed a minimum lovable product for AI-assisted photo car damage estimation involves UX and UI design, as well as user testing. This is the story of creating "Claim it or Eat it" (Cloe), the car accident assistant application.
Designed a minimum lovable product for AI-assisted photo car damage estimation involves UX and UI design, as well as user testing. This is the story of creating "Claim it or Eat it" (Cloe), the car accident assistant application.
Designed a minimum lovable product for AI-assisted photo car damage estimation involves UX and UI design, as well as user testing. This is the story of creating "Claim it or Eat it" (Cloe), the car accident assistant application.
product
Cloe
Cloe
An app to asses car accident repair cost and evaluate if it worth to claim insurance or pay on your own. CLaim it Or Eat it — Cloe
An app to asses car accident repair cost and evaluate if it worth to claim insurance or pay on your own. CLaim it Or Eat it — Cloe
user problem
Hiked insurance cost post claim
Hiked insurance cost post claim
Drivers in Europe are unsure whether to pay for minor car accident repairs themselves or claim insurance, as claims can increase their future insurance costs and lose their no-claim bonuses.
Drivers in Europe are unsure whether to pay for minor car accident repairs themselves or claim insurance, as claims can increase their future insurance costs and lose their no-claim bonuses.
business goal
Partner with maintenance facilities and insurers
Partner with maintenance facilities and insurers
Guide customers to our partner repair shops and in future recommend suitable insurance products. Earn commission from these actions.
Guide customers to our partner repair shops and in future recommend suitable insurance products. Earn commission from these actions.
solution
Damage evaluation flow
Damage evaluation flow
Friendly Chloe Assistant will aid in recording every aspect of the incident.
Friendly Chloe Assistant will aid in recording every aspect of the incident.
solution
Decision screen
Decision screen
The critical display where one is compelled to make a decision, either contact insurance or locate a local repair service and manage the repair costs, or, even with minor damage, discard it.
The critical display where one is compelled to make a decision, either contact insurance or locate a local repair service and manage the repair costs, or, even with minor damage, discard it.
solution
Repair cost estimation
Repair cost estimation
Simple calculations and educated decisions, paired with a depiction of a wrecked automobile. Emphasizing all parts that need substitution.
Simple calculations and educated decisions, paired with a depiction of a wrecked automobile. Emphasizing all parts that need substitution.
solution
Repair shop search
Repair shop search
In the event of choosing to shoulder repair expenses, Cloe will assist in locating a nearby repair station based on ratings and price projections.
In the event of choosing to shoulder repair expenses, Cloe will assist in locating a nearby repair station based on ratings and price projections.
solution
Detailed claim impact
Detailed claim impact
Elaborating on the effects of claims on overtime insurance discounts enhances comprehension of the intricate computations that determine claim cost over time.
Elaborating on the effects of claims on overtime insurance discounts enhances comprehension of the intricate computations that determine claim cost over time.
outcome
Change from B2C to B2B
Change from B2C to B2B
Our goal was to publicly launch the CLOE App on the App Store, aiming to improve decision-making for millions of users. Unfortunately, the company announced its shutdown due to operational reasons just one day before the product launch. Despite this setback, several insurance providers are now using the Cloe App to streamline the insurance evaluation process for their agents.
Our goal was to publicly launch the CLOE App on the App Store, aiming to improve decision-making for millions of users. Unfortunately, the company announced its shutdown due to operational reasons just one day before the product launch. Despite this setback, several insurance providers are now using the Cloe App to streamline the insurance evaluation process for their agents.
100+
Insurance investigators use the app now
100+
Insurance investigators use the app now
Approach
Approach
Building Minimum Lovable Product (MLP) in a short period of time
I led the complete design process of the app, managed usability testing, ensured visual and usability quality, created user journeys and high-quality interactive prototypes, and prepared the app for App Store launch.
How Might We (HMW)
Usability Testing
Usability Testing
Rapid Prototyping
Hi-Fi Prototyping
Restrictions
Restrictions
Time and investement value
Launch an iOS app with AI-powered car damage detection in 3 months.
iOS native components
It was recommended to use the iOS library components instead of custom components while designing.
Initial state of the app
Initial state of the app
The task was to make the minimum viable implementation of the CLOE App lovable. This required improving the app's usability and aligning its visual look with Joonko's brand identity. The basic user flow was already established and a promotional video explaining the app's functionality had been produced.
The task was to make the minimum viable implementation of the CLOE App lovable. This required improving the app's usability and aligning its visual look with Joonko's brand identity. The basic user flow was already established and a promotional video explaining the app's functionality had been produced.
Main features of competitors
Main features of competitors
Claim processing for Customer
Detect a car crash; call your friends and family, send an SMS with your location, launch a voice assistant
Complete the Claim report in the comfort of your home.
Take photos of the damages and send them to the insurer
Connect a special device to get an accurate estimation from car's sensors
Claim processing for Customer
Detect a car crash; call your friends and family, send an SMS with your location, launch a voice assistant
Complete the Claim report in the comfort of your home.
Take photos of the damages and send them to the insurer
Connect a special device to get an accurate estimation from car's sensors
Userflow
Userflow
Sketching and prototyping
Sketching and prototyping
User test: car & insurance definition
User test: car & insurance definition
The problem with defining a car is that each question affects the next. We were unsure about which car details German drivers know best: the production year, range, or horsepower. For insurance, users had to select their company and tariff from a long list. We considered splitting this question or skipping it if only one option is available, but there were concerns this could lead to perceived inaccuracies in estimates.
I used the UsabilityHub platform to conduct usability testing. This aimed to assess German drivers' knowledge of their car's details and their perception of insurance-related questions.
The problem with defining a car is that each question affects the next. We were unsure about which car details German drivers know best: the production year, range, or horsepower. For insurance, users had to select their company and tariff from a long list. We considered splitting this question or skipping it if only one option is available, but there were concerns this could lead to perceived inaccuracies in estimates.
I used the UsabilityHub platform to conduct usability testing. This aimed to assess German drivers' knowledge of their car's details and their perception of insurance-related questions.
Hypothesis validation
Hypothesis validation
German drivers find it easier to select their exact car production year. Validated as true
German drivers find it more convenient to first select the range of their car production year. Validated as false
German drivers find it simpler to select their car's horsepower than its production year. Validated as false
German drivers find it less complicated to select their car's trim than its production year. Validated as false
German drivers believe that for claim estimation, it is sufficient to provide the type of coverage (Haftpflicht; Vollkasko; Teilkasko), Insurance company, Deductible, and SF class. They prefer to skip the exact product selection if possible. Validated as true for majority
German drivers find it easier to select their exact car production year. Validated as true
German drivers find it more convenient to first select the range of their car production year. Validated as false
German drivers find it simpler to select their car's horsepower than its production year. Validated as false
German drivers find it less complicated to select their car's trim than its production year. Validated as false
German drivers believe that for claim estimation, it is sufficient to provide the type of coverage (Haftpflicht; Vollkasko; Teilkasko), Insurance company, Deductible, and SF class. They prefer to skip the exact product selection if possible. Validated as true for majority
Increase trust with a labor illusion effect
Increase trust with a labor illusion effect
We could quickly estimate damage costs after getting the legal message. This seems ideal because it's fast and there's no waiting. However, studies show that people trust and value results more when they're presented after a deliberate delay, even if the delay isn't real.
Solution:
To make our estimates more trustworthy, we've decided to always inform about any delays before sharing the results. We'll also explain why there might be a delay.
We could quickly estimate damage costs after getting the legal message. This seems ideal because it's fast and there's no waiting. However, studies show that people trust and value results more when they're presented after a deliberate delay, even if the delay isn't real.
Solution:
To make our estimates more trustworthy, we've decided to always inform about any delays before sharing the results. We'll also explain why there might be a delay.
Decision screen iterations
Decision screen iterations
Problem:
The decision screen functions perfectly on smaller screens such as the iPhone 8. However, if the user opens the app on an iPhone X or later version, the page appears cut off, making it difficult for the user to understand the information presented.
Solution:
Conduct a user preference test for the three options selected by the team and implement the page based on the results of the test.
Limitations:
Due to a lack of engineers' time, we required a simple solution that could significantly enhance the usability and convenience of the Decision screen.
Trade-off:
Conduct a Guerrilla Preference Test to quickly determine the most impactful version that can be implemented with minimal effort.
Problem:
The decision screen functions perfectly on smaller screens such as the iPhone 8. However, if the user opens the app on an iPhone X or later version, the page appears cut off, making it difficult for the user to understand the information presented.
Solution:
Conduct a user preference test for the three options selected by the team and implement the page based on the results of the test.
Limitations:
Due to a lack of engineers' time, we required a simple solution that could significantly enhance the usability and convenience of the Decision screen.
Trade-off:
Conduct a Guerrilla Preference Test to quickly determine the most impactful version that can be implemented with minimal effort.
AppStore deliverables
AppStore deliverables
To launch the CLOE app on the App Store, we needed logos and visuals of screens that describe the main features of the application.
To launch the CLOE app on the App Store, we needed logos and visuals of screens that describe the main features of the application.
Learnings
Learnings
learning
iOS components can be restrictive, but custom elements are needed to create a visually appealing design.
iOS components can be restrictive, but custom elements are needed to create a visually appealing design.
learning
