2022-2023
web&app
growth
sumup
ab testing
Trust your car insurance to Joonko
Trust your car insurance to Joonko
Trust your car insurance to Joonko
Trust your car insurance to Joonko
Trust your car insurance to Joonko
Trust your car insurance to Joonko
Designed the future strategy for the most transparent, personalized, and fastest car insurance comparison portal in Germany.
Designed the future strategy for the most transparent, personalized, and fastest car insurance comparison portal in Germany.
Designed the future strategy for the most transparent, personalized, and fastest car insurance comparison portal in Germany.
Designed the future strategy for the most transparent, personalized, and fastest car insurance comparison portal in Germany.
Designed the future strategy for the most transparent, personalized, and fastest car insurance comparison portal in Germany.
Designed the future strategy for the most transparent, personalized, and fastest car insurance comparison portal in Germany.
product
Joonko
Joonko
Building a world where everyone can build a thriving business. From taking payments and processing orders, to customer acquisition and managing money.
Over 4 million merchants in 36 markets worldwide.
Building a world where everyone can build a thriving business. From taking payments and processing orders, to customer acquisition and managing money.
Over 4 million merchants in 36 markets worldwide.
user problem
Navigating the complexity of car insurance industry
Navigating the complexity of car insurance industry
Users struggle with the complexity of car insurance, determining fair payments, understanding the process post-claim, and deciding if switching providers is beneficial.
Users struggle with the complexity of car insurance, determining fair payments, understanding the process post-claim, and deciding if switching providers is beneficial.
business goal
Innovative comparison portal
Innovative comparison portal
Earn commission by guiding users through the complex arena of vehicle insurance, replacing insurance advisors, thus trimming expenses for customers while boosting income for insurance firms.
Earn commission by guiding users through the complex arena of vehicle insurance, replacing insurance advisors, thus trimming expenses for customers while boosting income for insurance firms.
solution
Fast-track to results
Fast-track to results
By integrating OCR technology with VIN database collaboration, users can receive results within 60 seconds.
By integrating OCR technology with VIN database collaboration, users can receive results within 60 seconds.
solution
Card insurance controll centre
Card insurance controll centre
Create an Insurance home for Joonko's customers and help them cope with the complicated insurance processes.
Create an Insurance home for Joonko's customers and help them cope with the complicated insurance processes.
solution
Full market picture
Full market picture
The map displays all available options, giving the user control to compare market offerings and determine which product offers the best coverage for the price. Importantly, users can see where their current insurance stands in comparison to other options and assess whether it's worthwhile to switch.
The map displays all available options, giving the user control to compare market offerings and determine which product offers the best coverage for the price. Importantly, users can see where their current insurance stands in comparison to other options and assess whether it's worthwhile to switch.
solution
Side-by-side comparison
Side-by-side comparison
Add comparison table functionality to compare all product details side-by-side, with the main differences highlighted at the top.
Add comparison table functionality to compare all product details side-by-side, with the main differences highlighted at the top.
solution
Side-by-side comparison
Side-by-side comparison
Add comparison table functionality to compare all product details side-by-side, with the main differences highlighted at the top.
Add comparison table functionality to compare all product details side-by-side, with the main differences highlighted at the top.
outcome
Result of implemented features
Result of implemented features
Following an exhaustive prioritization exercise, we identified enhancements which contributed to a spike in customer contentment (as per HotJar’s 3.0 -> 4.6/5 rating), a boost in conversion rates and a reduction in the need for customer support interventions.
Following an exhaustive prioritization exercise, we identified enhancements which contributed to a spike in customer contentment (as per HotJar’s 3.0 -> 4.6/5 rating), a boost in conversion rates and a reduction in the need for customer support interventions.
+23%
Conversion of the search results page
-20%
avg decline of customer support requests
+23%
Conversion of the search results page
-20%
avg decline of customer support requests
Approach
Approach
Building a strategy for standing out product
My responsibilities incorporated: Gathering and analyzing research materials, scrutinizing rival companies, Formulating interactive prototypes across diverse fidelity levels. Facilitating, corroborating, and documenting user tests. Crafting stipulations for developers to put into action.
Benchmarking
Customer journey map
Customer journey map
Ideation: Crazy 8s, Round robin
Ideation: Crazy 8s, Round robin
Usability testing
Usability testing
Desk research
Sketching
Paper prootyping
Prioritization "Low hanging fruits"
Dream team
Dream team
We were a team of three passionate product comrades who put in 16 hours of collective work to make this project shine.
16
hours of collective workshops
18
hours of wire-framing
10
hours of prototyping
16
hours of collective workshops
18
hours of wire-framing
10
hours of prototyping
Initial user test
Initial user test
Based on this test, users reported feeling more informed and empowered when interacting with our platform. Additionally, the test highlighted that filters and comparison are more important for the switch season than the matrix.
Improvements for mobile: The amount of content on the Detail page was deemed excessive, and it may be necessary to consider a new layout.
Platform: Rapid user test
Based on this test, users reported feeling more informed and empowered when interacting with our platform. Additionally, the test highlighted that filters and comparison are more important for the switch season than the matrix.
Improvements for mobile: The amount of content on the Detail page was deemed excessive, and it may be necessary to consider a new layout.
Platform: Rapid user test
Low-hanging fruits workshop
Low-hanging fruits workshop
After conducting a user test, we discovered that users feel overwhelmed by the number of details when using mobile devices. They also mentioned their main desired features: filtering and comparison. To address these issues, we focused on implementing solutions with high impact and low effort, often referred to as "low-hanging fruit".
During a workshop, we established priorities for the upcoming season:
Comparison Table
Filters
Improvements to the visual and usability of the search results page
We decided to postpone the implementation of recommendation functionality until the next iteration, which will take place after the upcoming season.
After conducting a user test, we discovered that users feel overwhelmed by the number of details when using mobile devices. They also mentioned their main desired features: filtering and comparison. To address these issues, we focused on implementing solutions with high impact and low effort, often referred to as "low-hanging fruit".
During a workshop, we established priorities for the upcoming season:
Comparison Table
Filters
Improvements to the visual and usability of the search results page
We decided to postpone the implementation of recommendation functionality until the next iteration, which will take place after the upcoming season.
Low-hanging fruits user test
Low-hanging fruits user test
The user test demonstrated a positive perception of the feature filter, brand filter, and comparison table.
Platform: Testing time
Action points after the test:
Implement the Feature Filter functionality.
Update the design and implement the Comparison Table feature.
Implement the Brand Filter with an action to select/deselect all.
Implement the Insurance Options configuration menu.
Test the Card content and layout as an isolated test.
The user test demonstrated a positive perception of the feature filter, brand filter, and comparison table.
Platform: Testing time
Action points after the test:
Implement the Feature Filter functionality.
Update the design and implement the Comparison Table feature.
Implement the Brand Filter with an action to select/deselect all.
Implement the Insurance Options configuration menu.
Test the Card content and layout as an isolated test.
Implementation with cross-functional team
Implementation with cross-functional team
At this stage, we needed to communicate all tested solutions to the engineers to prepare Joonko for the Switch season. In the end, we implemented features such as brand filters, comparison table functionality, brand new insurance cards, and a whole search results table. Good job!
At this stage, we needed to communicate all tested solutions to the engineers to prepare Joonko for the Switch season. In the end, we implemented features such as brand filters, comparison table functionality, brand new insurance cards, and a whole search results table. Good job!
Wireframes
Wireframes
What I've done.
What I've done.
Last implemented version
Last implemented version
Future vision concept
Future vision concept
Learnings
Learnings
learning
Future strategy can be created only with 3 people
Future strategy can be created only with 3 people
We spent 16 hours in a workshop to devise our forthcoming product strategy.
We spent 16 hours in a workshop to devise our forthcoming product strategy.
learning
People desire simple solution that they trust
People desire simple solution that they trust
People usually avoid talking about insurance, yet they still have trust issues with insurance agents and companies. All they need is simple solution they can trust.
People usually avoid talking about insurance, yet they still have trust issues with insurance agents and companies. All they need is simple solution they can trust.
learning
Germans are actually reading contracts
Germans are actually reading contracts
Cultural differences impact many aspects, including contract practices. In Germany, canceling a contract is almost impossible and it automatically extends after the term. Therefore, it's crucial to carefully track the date if you wish to cancel or switch.
Cultural differences impact many aspects, including contract practices. In Germany, canceling a contract is almost impossible and it automatically extends after the term. Therefore, it's crucial to carefully track the date if you wish to cancel or switch.
